Don Marti

Sun 28 Sep 2008 09:09:18 AM PDT

business

If you're interested in what I've been writing about online advertising, you can start with Targeted Advertising Considered Harmful, which includes the main points and links.

More at:

What you can do to help reinvent web advertising: Aloodo Howto

Some other recent items are listed below.

 

Countdown to 2016 (and some links)
Posted Thu 31 Dec 2015 07:42:56 AM PST

Update on users: they're still not morons
Posted Sun 18 Oct 2015 07:00:50 AM PDT

Watering the data lawn
Posted Sat 29 Aug 2015 07:28:16 AM PDT

Broadcasters, fighting, and data leakage
Posted Mon 29 Jun 2015 07:07:54 AM PDT

One dad's FREE weight loss tip will blow your mind!
Posted Tue 23 Jun 2015 07:50:55 PM PDT

5 five-minute steps up
Posted Tue 16 Jun 2015 05:46:30 PM PDT

Team Targeting, Team Signal
Posted Sat 06 Jun 2015 08:48:16 AM PDT

News sites and the tracking game
Posted Mon 01 Jun 2015 09:36:26 PM PDT

Hey, kids, let's play Adtech or Malware!
Posted Tue 26 May 2015 06:57:36 PM PDT

Bonus links and a point of order
Posted Sun 10 May 2015 08:07:31 AM PDT

Why ad blockers don't have to do content marketing
Posted Sun 19 Apr 2015 06:49:00 AM PDT

The end of Please Turn Off Your Ad Blocker
Posted Sat 18 Apr 2015 07:57:06 AM PDT

It's not about freedom
Posted Mon 30 Mar 2015 07:33:29 AM PDT

Digital dimes in St. Louis
Posted Mon 02 Mar 2015 07:39:32 PM PST

Ad blocking, bullshit and a point of order
Posted Thu 26 Feb 2015 06:44:08 AM PST

Reactions from developers
Posted Sun 22 Feb 2015 08:03:49 AM PST

Picking the next end-user security tool
Posted Tue 17 Feb 2015 07:50:26 AM PST

Hey, kids, slide!
Posted Tue 10 Feb 2015 09:42:28 PM PST

Signaling fail, or, Ogilvy was right
Posted Fri 06 Feb 2015 06:00:50 AM PST

Data Leakage 2.0
Posted Wed 04 Feb 2015 06:36:39 AM PST

mobile ad revenue fail
Posted Thu 22 Jan 2015 07:12:23 AM PST

Perfect storm for web ads in 2015?
Posted Thu 15 Jan 2015 05:35:48 AM PST

2015: the year to save web advertising?
Posted Wed 31 Dec 2014 08:05:40 AM PST

Look who's beating the advertising business at the BS game.
Posted Sat 13 Dec 2014 07:29:11 AM PST

Thought Leader Insights
Posted Sat 06 Dec 2014 09:24:34 PM PST

Figure 1
Posted Thu 04 Dec 2014 08:53:09 PM PST

Nifty tech delivers ineffective crap at incredible speed!
Posted Wed 03 Dec 2014 07:13:48 AM PST

Who's taking all the online ad money? (it's not me)
Posted Mon 01 Dec 2014 10:08:40 PM PST

Unpacking privacy
Posted Sat 29 Nov 2014 09:59:05 PM PST

Why I'm not signing up for Google Contributor (or giving up on web advertising)
Posted Sat 22 Nov 2014 08:34:02 AM PST

Interest dashboard?
Posted Wed 12 Nov 2014 06:14:15 AM PST

Audience snatching example
Posted Sat 08 Nov 2014 06:24:33 AM PST

Your online journalism brand is doomed...unless you master these four basic tech tips (and break one well-known online rule)
Posted Fri 07 Nov 2014 09:13:46 AM PST

If users don't care about privacy...
Posted Sat 25 Oct 2014 07:31:46 AM PDT

Snapchat ads and committing to non-targeting
Posted Sat 18 Oct 2014 05:11:52 AM PDT

Susceptible to advertising?
Posted Fri 10 Oct 2014 08:43:07 AM PDT

Treasuring clicks, trashing content
Posted Tue 23 Sep 2014 08:27:52 PM PDT

What can brands do now?
Posted Sat 20 Sep 2014 06:38:42 AM PDT

A fresh start for advertising and the web?
Posted Sat 13 Sep 2014 08:03:45 AM PDT

News from the world of surveillance marketing consolidation
Posted Sat 06 Sep 2014 08:56:51 AM PDT

Don't punch the monkey. Embrace the Badger.
Posted Fri 29 Aug 2014 06:16:08 AM PDT

Original bug, not original sin
Posted Sun 17 Aug 2014 05:21:35 AM PDT

Newspaper dollars, Facebook dimes
Posted Sat 26 Jul 2014 07:43:05 AM PDT

How to beat adtech fraud: REGISTER ALL HUMANS
Posted Tue 22 Jul 2014 05:20:02 AM PDT

Surfacing, not hiding, the creepy?
Posted Sat 19 Jul 2014 07:07:47 AM PDT

Opportunity in surveillance marketing consolidation?
Posted Fri 18 Jul 2014 04:21:48 AM PDT

You know what they put on their database marketing companies in Europe?
Posted Sat 12 Jul 2014 07:28:00 AM PDT

Paying for privacy
Posted Wed 09 Jul 2014 04:42:08 AM PDT

Optimal privacy protection?
Posted Mon 07 Jul 2014 06:34:04 AM PDT

The Internet is Temptation Island.
Posted Sun 29 Jun 2014 08:47:43 AM PDT

Hey, kids! Actionable insights!
Posted Sat 14 Jun 2014 11:55:08 AM PDT

Adtech fraud: you can't cheat an honest man
Posted Thu 12 Jun 2014 05:52:09 AM PDT

Leaving money on the table
Posted Wed 28 May 2014 07:02:38 AM PDT

Conventional wisdom on privacy
Posted Sat 24 May 2014 05:16:15 AM PDT

A non-creepy ad niche
Posted Tue 20 May 2014 06:59:09 AM PDT

Turn that crap down.
Posted Wed 14 May 2014 06:13:15 AM PDT

Transparency: it's like confusopoly, but for your data
Posted Sun 20 Apr 2014 07:52:49 AM PDT

Surveillance Marketing pays
Posted Sun 13 Apr 2014 07:52:44 AM PDT

Five more questions on ad fraud
Posted Fri 21 Feb 2014 08:48:50 AM PST

Fun with Facebook ads?
Posted Thu 13 Feb 2014 07:33:45 AM PST

We're All Gun Nuts Now, So We Had Better Get Good At It
Posted Tue 07 Jan 2014 06:16:18 AM PST

Adtech, privacy, fraud control: pick two?
Posted Sun 05 Jan 2014 06:22:52 AM PST

Surveillance marketing meets sales norms
Posted Fri 27 Dec 2013 08:13:32 AM PST

With decent algorithms, all user data is personal.
Posted Thu 31 Oct 2013 06:55:07 AM PDT

Adtech to cookie blockers: STFU, you're tracked anyway
Posted Tue 29 Oct 2013 06:32:36 AM PDT

An argument for targeted advertising
Posted Sun 20 Oct 2013 09:25:28 PM PDT

Making the rounds
Posted Fri 11 Oct 2013 03:54:09 AM PDT

Solution to ad blocking
Posted Tue 24 Sep 2013 07:58:17 AM PDT

Annoyances
Posted Fri 23 Aug 2013 07:08:37 AM PDT

Adversariality and web ads
Posted Mon 19 Aug 2013 06:30:14 AM PDT

Hijacking the Internet
Posted Sat 17 Aug 2013 12:07:58 PM PDT

Advertising and privacy link dump
Posted Sun 02 Jun 2013 08:09:38 AM PDT

Internet trend: unexplained value of print ads
Posted Fri 31 May 2013 07:02:38 AM PDT

The targeting game
Posted Sun 31 Mar 2013 09:40:06 AM PDT

The gas pump test
Posted Sat 23 Mar 2013 07:26:18 PM PDT

Why is another adtech person freaking out over fixing a privacy bug?
Posted Fri 15 Mar 2013 10:27:35 AM PDT

Nuclear first strike?
Posted Sun 24 Feb 2013 02:44:47 PM PST

Real Advertising needs a voice
Posted Mon 18 Feb 2013 07:38:46 AM PST

Where's all the legit spam?
Posted Sat 05 Jan 2013 07:17:20 AM PST

Adtech: the end is near?
Posted Mon 17 Dec 2012 06:33:37 PM PST

Internet trend: people love trends
Posted Wed 05 Dec 2012 05:11:11 AM PST

Destroying the Internet as we know it (ftw)
Posted Wed 14 Nov 2012 07:59:12 AM PST

The next big thing in advertising?
Posted Thu 01 Nov 2012 06:35:05 AM PDT

Can privacy tech save advertising?
Posted Tue 23 Oct 2012 06:10:52 AM PDT

Adtech, big data and privacy links
Posted Mon 03 Sep 2012 08:51:29 AM PDT

Advertising links
Posted Sun 26 Aug 2012 08:29:06 AM PDT

Advertising with the wrong signaling, a sighting
Posted Tue 14 Aug 2012 07:43:05 AM PDT

Who's pocketing open source wealth?
Posted Mon 06 Aug 2012 07:00:52 AM PDT

Adtech stinks.
Posted Tue 31 Jul 2012 07:24:46 AM PDT

Holy grail, or chalice of poison?
Posted Mon 30 Jul 2012 07:18:37 AM PDT

The online advertising problem: bullet points
Posted Thu 26 Jul 2012 07:38:11 AM PDT

d3wd will u teach me how 2 signal?
Posted Mon 09 Jul 2012 07:58:37 AM PDT

The Intention Economy: bogus?
Posted Sun 24 Jun 2012 08:42:18 AM PDT

IE 10 User? We can help!
Posted Mon 11 Jun 2012 05:58:01 PM PDT

Wherefore do the honest prosper? (part 2 in a series)
Posted Sat 09 Jun 2012 03:33:39 PM PDT

Creepiness and conventional wisdom (part 1 of a series)
Posted Sun 03 Jun 2012 07:46:42 AM PDT

Market discipline, and offloading
Posted Sat 26 May 2012 07:39:41 AM PDT

Small businesses and targeting
Posted Thu 24 May 2012 06:20:30 PM PDT

Perfectly targeted advertising would be perfectly worthless
Posted Wed 23 May 2012 08:47:06 AM PDT

Ad bubble?
Posted Sat 11 Feb 2012 03:59:23 PM PST

Today's Skype news
Posted Tue 10 May 2011 04:04:36 PM PDT

Choose the behavior...
Posted Sat 05 Mar 2011 09:16:46 AM PST

Target: your foot. Fire at will.
Posted Sun 12 Dec 2010 06:27:32 PM PST

Offshoring, extreme edition
Posted Sat 27 Nov 2010 09:24:57 AM PST

News flash: Linux freaks love Linux!
Posted Tue 12 Oct 2010 09:12:51 AM PDT

Rich Bodo on the IT Kitchen
Posted Tue 05 Oct 2010 08:15:41 AM PDT

Ad targeting: better is worse?
Posted Tue 05 Oct 2010 06:47:32 AM PDT

Free version or not?
Posted Wed 18 Aug 2010 07:20:27 AM PDT

Andy Grove on jobs, and an idea
Posted Wed 07 Jul 2010 08:00:00 AM PDT

SCO (not that SCO)
Posted Sat 05 Jun 2010 12:00:00 AM PDT

Web ad targeting: can customers get a better deal?
Posted Fri 02 Oct 2009 08:47:15 AM PDT

A trade show story
Posted Thu 03 Sep 2009 05:54:31 AM PDT

Productivity Paradox 2.0?
Posted Fri 26 Jun 2009 02:28:18 PM PDT

Arguing against maturity and accountability? Why?
Posted Mon 18 May 2009 10:19:38 AM PDT

Where is all the ad blocking?
Posted Sun 10 May 2009 03:37:30 PM PDT

Fourth Parties
Posted Mon 13 Apr 2009 10:55:47 AM PDT

Good news on IT jobs
Posted Wed 04 Mar 2009 01:25:49 PM PST

Counting Linux users
Posted Wed 18 Feb 2009 01:59:08 PM PST

the great netbook windfall
Posted Sat 07 Feb 2009 08:15:15 AM PST

tollbooths
Posted Thu 05 Feb 2009 10:28:53 AM PST

business model for Twitter discovered
Posted Thu 11 Dec 2008 10:30:42 AM PST

What (more) Sun Should Do
Posted Sat 29 Nov 2008 10:11:07 AM PST

Desktop Failures
Posted Mon 17 Nov 2008 12:44:07 PM PST

Playing catchup
Posted Thu 13 Nov 2008 10:22:40 AM PST

2009: going somewhere?
Posted Mon 06 Oct 2008 05:40:50 PM PDT

Network Neutrality in a Box
Posted Sun 28 Sep 2008 09:04:33 AM PDT

Excerpt from the RLPP FAQ
Posted Thu 18 Sep 2008 03:56:17 PM PDT

Funding software: Scarcity and risks
Posted Fri 12 Sep 2008 04:33:46 PM PDT

Closing a loophole in globalization?
Posted Mon 08 Sep 2008 01:29:18 PM PDT

Bookstore promotion up in smoke
Posted Fri 05 Sep 2008 06:38:14 PM PDT

Linking projects and markets
Posted Sat 15 Jul 2006 12:33:38 AM PDT

Open source business metrics that sound bad but are really good
Posted Fri 14 Jul 2006 06:51:15 PM PDT

One person's prediction market...
Posted Wed 05 Jul 2006 08:27:58 PM PDT

Open Source is not a Market Category
Posted Wed 05 Jul 2006 07:29:45 PM PDT

Network Neutrality Prediction Market?
Posted Wed 21 Jun 2006 08:00:26 PM PDT

Hooray for Ubuntu
Posted Fri 02 Jun 2006 10:53:57 PM PDT

Larry Augustin explains a lot
Posted Mon 22 May 2006 09:45:25 PM PDT

Wall fought the law, and Wall won, or I Sued the Sheriff
Posted Thu 18 May 2006 07:08:59 PM PDT

Don't Panic
Posted Wed 10 May 2006 05:43:57 PM PDT

All BFNB all the time.
Posted Fri 05 May 2006 04:24:00 PM PDT

Hedge your house?
Posted Fri 05 May 2006 03:40:13 PM PDT

Followup on BYOL
Posted Fri 28 Apr 2006 05:36:23 AM PDT

BYOL?
Posted Sat 22 Apr 2006 12:23:57 AM PDT

Software Deficiency Market
Posted Tue 11 Apr 2006 09:08:45 PM PDT

Write the Manual First
Posted Wed 22 Mar 2006 09:53:22 PM PST

Classes of advertising
Posted Wed 15 Mar 2006 08:30:26 PM PST

Thanks, Guy Kawasaki!
Posted Thu 09 Mar 2006 06:42:33 PM PST

Dinosaur-ware vs. social software
Posted Tue 07 Mar 2006 10:49:52 PM PST

Also bought
Posted Thu 02 Feb 2006 10:27:10 PM PST

Linux and MSFT both moving upmarket; UNIX under price pressure
Posted Sun 22 Jan 2006 10:55:41 PM PST

Ray Lane on enterprise software
Posted Wed 16 Nov 2005 05:44:23 PM PST

It's all about the laptop.
Posted Wed 12 Oct 2005 01:15:28 PM PDT

Sales forecasting
Posted Tue 27 Sep 2005 03:56:36 PM PDT

Pain vs. Pain vs. actually getting on the net
Posted Wed 21 Sep 2005 09:01:02 PM PDT

New job for me
Posted Wed 21 Sep 2005 05:59:50 PM PDT

What Jocks and Nerds Have in Common
Posted Mon 01 Aug 2005 11:33:24 PM PDT

Upside-down buyer's guide
Posted Wed 13 Jul 2005 06:21:31 AM PDT

Eric Sink on trade shows
Posted Thu 07 Jul 2005 04:39:09 AM PDT

CLICK THE MONKEY
Posted Sat 25 Jun 2005 03:46:48 PM PDT

Dear customer,
Posted Fri 29 Apr 2005 10:06:16 PM PDT

Adobe and Macromedia
Posted Mon 25 Apr 2005 02:35:29 AM PDT

alt.fan.chris-dibona
Posted Sun 17 Apr 2005 08:33:50 PM PDT

Historic JLAB license
Posted Sun 17 Apr 2005 08:33:50 PM PDT

Tom Henderson
Posted Sun 17 Apr 2005 08:33:50 PM PDT

Hooray for FedEx.
Posted Sun 17 Apr 2005 08:33:50 PM PDT

iOpus: Stop spamming forgery victims, you morons.
Posted Sun 17 Apr 2005 08:33:50 PM PDT

It can't be bargained with. It can't be reasoned with.
Posted Sun 17 Apr 2005 08:33:50 PM PDT

Reverend Ted
Posted Sun 17 Apr 2005 08:33:50 PM PDT

New net café: Coffee for Thought
Posted Sun 17 Apr 2005 08:33:50 PM PDT

Open Source Telecom
Posted Sun 17 Apr 2005 08:33:50 PM PDT

Remote collaboration
Posted Sun 17 Apr 2005 08:33:50 PM PDT

The Cheap Bastard's Guide to Technical Trade Shows
Posted Sun 17 Apr 2005 08:33:50 PM PDT

AOL kills puppies.
Posted Sun 17 Apr 2005 08:33:50 PM PDT

Don Lancaster on "The Case Against Patents"
Posted Sun 17 Apr 2005 08:33:50 PM PDT

Fun with numbers
Posted Sun 17 Apr 2005 08:33:50 PM PDT

Linux moving upmarket; MSFT and UNIX go the other way
Posted Sun 17 Apr 2005 08:33:50 PM PDT

What happened to the middle ground in software licensing?
Posted Sun 17 Apr 2005 08:33:50 PM PDT

BOFH no more. Or else.
Posted Sun 17 Apr 2005 08:33:50 PM PDT

The following is a list of good things.
Posted Sun 17 Apr 2005 08:33:50 PM PDT

Commoditize the complement
Posted Sun 17 Apr 2005 08:33:50 PM PDT

?tag category