Sun 10 May 2015 08:07:31 AM PDT
Bonus links and a point of order
Interested in the Targeted Advertising Considered Harmful material, and looking for next steps for making web ads work better for sites and brands? Sure you are.
New blog in progress: blog.aloodo.org. This is about small changes that site and brands can do to get better web ads. A few simple rules...
No calls for collective action. That's what the adtech people are trying to do on fraud, and it's not working.
No long-term projects. The "backlog" never gets done. Web sites have to work at the speed of
git push, not the speed of cheese tweets. Every to-do item on blog.aloodo.com will be as simple as adding a social button widget to a page template, or simpler.
No appeals to
privacy. Privacy is an important philosophical concept, which reasonable people disagree on, and which we do not have time for. We can fix obvious bugs without discovering the meaning of a complicated word.
No assumptions that users are changing. We ignore surveillance marketing people when they say that
Consumers want to connect and share with their beloved brands,and we need to ignore
Users are becoming concerned about PII and autonomyjust as much.
Work with norms and laws, don't change them. The niche for brogrammers doing creepy and/or illegal stuff in order to start a business is filled. More than filled.
Timothy B Lee: How to be better at PR
Mark Duffy: Copyranter: Digital is destroying all creativity
Tales of a Developer Advocate: Detecting injected content from third-parties on your site
Francis: The advert wars
Darren Herman: Mozilla’s mission in the context of digital advertising
Evan Soltas: The Rent Hypothesis
Jeff Kagan: Google Glass Should Stay Gone
Samuel Gibbs: Facebook 'tracks all visitors, breaching EU law'
Bruce Schneier: Survey of Americans' Privacy Habits Post-Snowden
Monica Chew: Two Short Stories about Tracking Protection
Mike Proulx: There Is No More Social Media -- Just Advertising
Maciej Zawadziński, ClearCode: How the U.N.’s new privacy move will shake up the adtech industry
BOB HOFFMAN: How Do You Untrain A Generation?
Todd Garland: Context is Everything: How to Counter AdBlock
Digg Top Stories: How Click Farms Have Inflated Social Media Currency
Media Briefing TheMediaBriefing Analysis: Who are the fraudsters costing the ad industry billions? (via blog.aloodo.org)
Gregory Raifman: How the Advertising Industry Can Get Rid of 'Bad Ads'
MediaPost | MediaDailyNews: Google Names Ad Networks Responsible For Ad Injectors
Google Security PR: New Research: The Ad Injection Economy
Don Marti: Why adtech fraud would make the worst heist movie ever (had to put one from the new blog in here, right?)