Thu 01 Nov 2012 06:35:05 AM PDT
The next big thing in advertising?
Andy Nairn: Wake
up to sleep marketing!
The average Briton
spends 36% of their time sleeping. And yet dinosaur
agencies still spend less than 1% of their budgets
on interrupting people while they snooze. (Must
be getting harder to write these parodies—real
advertising is showing up in all the silly places
before the parody writers can get to them.)
On the serious side, here's a
promising new Firefox addon from Edward Lee: about:trackers.
This proof-of-concept explores a
policy of blocking cookies and connections
when a site would have been able to track
you across too many other sites. More info: Controlling
what Firefox reveals to social networks.
Erin Griffith on "insanely ineffective" online advertising: We’re Still Waiting For Internet Ad Spend To Catch Up to the Web–Let’s Not Make The Same Mistake With Mobile (via PandoDaily)
Terry Heaton: Banners,
the turd in digital media’s punchbowl
ad systems and networks are supposed to function
like print advertising in that they “surround”
what must be scarce content in order for them
to “work.” The problem is they don’t work,
primarily because nobody sees them. This was proven
by Web usability guru Jakob Nielsen (banner blindness)
nearly ten years ago, but it didn’t stop publishers
from staking everything on banners.
(and an alternative: When advertising enters the stream)