Don Marti

Sat 23 Mar 2013 07:26:18 PM PDT

The gas pump test

Your zip code will not be used for marketing purposes.

One of the points that the adtech crowd keeps bringing up is that privacy demands are coming from "activists" or "advocates" or some other polite word for "long-bearded freaks who know how to do HTTP over a telnet connection but have no connection to how people actually want to shop for stuff."

So here's my question.

If regular people like being tracked, why is there a Please be assured that your zip code will not be used for marketing purposes sticker on gas pumps? Would they really put it there just for the people who think a Saturday night key signing party is good fun?