Sun 02 Jun 2013 08:09:38 AM PDT
Advertising and privacy link dump
First of all, go read Bob Hoffman, Ad Contrarian. Samples: Blogger Math Takes On Facebook Where Are The Brands? The Cheats vs The Morons Coca-Cola: Fizzy Goes Fuzzy Online Advertisers Getting Hosed Time To Clean Out The Stables
More links on advertising and privacy...
Bizarre Upper East Side marketing orgy: Small Ads
Terry Heaton's PoMo Blog: TV
numbers add up (to a BIG problem)
Ads on TV
crossed the line of viewer disrespect a long time
I have spent the better part
of the last 15 years defending cookie-setting
and tracking to help improve advertising. But
it is really hard when the prosecution
presents the evidence, and it has ad industry
fingerprints all over it -- every time. in Suicide
By Cookies (via Doc
Searls Weblog and Mozilla
Joshua Koran: The
Real Costs of Cookie-Blocking.
inadvertently centralizes consumer activity to just a
few players, which according to privacy advocates would
help lead to the very "Big Brother" centralized
database of consumer activity that they are trying to
Login should be personal and
minimal first, social later. Users
don't like social login
Jeffrey F. Rayport: Advertising and the Internet of Things.
Daniel Lawton at Knife Depot: How Google Sliced Away Our Knife Ads
Curt Woodward: Newspaper Paywalls: Here's Why They’re Really Doing It.
Rebecca Waber: When
Ads Get (Too) Personal.
As media — and
the advertising seen on it — become more focused
on smaller groups of individuals, we see less of
the same advertising content as other people do. And
that's a potential blow to advertisers for several
The Security Skeptic: Ad
Industry Attacks Against Mozilla Reveal Poor Choice
of Campaign Role Models.
But rather than
mounting a campaign that attacks Mozilla directly,
IAB/ANA strategy is focused on scaring users by
threatening more advertisements.
Richard Stacy: Why
social media is a dangerous concept.
media only really works on the basis of speaking to
small groups of people or individuals. It hardly ever
gives you the scale or reach we assume is associated
with the term media.
Eric Picard: How
targeted advertising can be saved.
At some point, the browsers are going to
unilaterally put an end to this debate about
online privacy and advertising tracking. More: Our
industry's unethical, indefensible behavior.
People are claiming that if we stop the
targeting, all the value in this industry will
bottom out—that another bubble will burst, and
advertising Armageddon will follow. I disagree. I
believe a huge amount of value can be generated
without marginally ethical behavior. Also: Why
consumers think online marketing is creepy and The
real reason consumers are creeped out by online
Alan Schulman: Algorithms
Don't Feel, People Do.
This balance between
medium and message has largely been lost, as we seem
more seduced by the algorithms — the containers and
software solutions for delivering messages to devices
— than the evolution or effectiveness of them.
Dax Hamman: Why
retargeting is fundamentally broken.
Do we not
recognize that all that advertising we see in
magazines, on TV or hear on the radio is influencing
our decisions? And yet under the digital model of last
touch, all of that value and influence is simply
Ken Dreifach: The
New NAI Draft Code: What Ad Networks, Platforms
and Exchanges Need to Know.
The Draft Code
“prohibit[s] member companies from using [locally
stored objects] for online advertising activities.
Steve Smith: Is
'Do Not Track' And Opt-Out Already Impacting Audience
Value And Pricing?
The report contends that
this increase in the share of users either without
cookies or without third-party data is likely a
result of enhanced public awareness of do-not-track
and opt-out mechanisms. As browsers like Mozilla’s
Firefox and Microsoft’s Internet Explorer make
the do-not-track flag or cookie blocking the default
modes,this share is likely to rise.
Tom Hespos contemplates a
future without third-party cookies: Could
digital survive losing the cookie?
would begin to shift back toward single sites with
large traffic volume. In the absence of third-party
cookies, after all, marketers would have to rely
solely on data captured by individual sites in order
to target ads in any compelling way. More: Why
advertisers need to lose some pricing control
Peter Swire: Open Letters To... | How to Prevent the ‘Do Not Track’ Arms Race (via HubSpot's Inbound Marketing Blog). (Really? Adtech firms are going to replace cookies with "even more sophisticated tracking methods"? All that would do is bring smug cookie-blocking users who are now bored with the whole thing back in for another round.)
John Battelle on the return (or did it ever go away?) of click fraud: We’ve Seen This Movie Before…On Traffic of Good Intent. More: When It’s This Easy To Take Someone’s Money…. Also, Publishers, Ad-Tech Firms, Marketers Need to Connect, Build Trust. (Let me get this straight. 1. Adtech system teeming with fraud. 2. ??? 3. Participants in this system should begin trusting one another.)
Mary Hodder and Elizabeth Churchill: Lying
and Hiding in the Name of Privacy.
percentage of individuals employ artful dodges to
avoid giving out requested personal information online
when they believe at least some of that information
is not required. These dodges include hiding personal
details, intentionally submitting incorrect data,
clicking away from sites or refusing to install phone
applications. This suggests most people do not want
to reveal more than they have to when all they want
is to download apps, watch videos, shop or participate
in social networking.
Dan Hon: 2p
– The tyranny of digital advertising.
Ultimately, digital display advertising is boring
and suffers from a glut of oversupply. This is why we
have a pseudo holy war going on between the display
advertising folk and the native advertising folk:
because people ignore interruptive display advertising
and pay attention to interesting content.
Steve Sullivan: Prepare to Board the Viewability Train with IAB SafeFrame
Mozilla Blog: Personalization
Mozilla aspires to enable
personalization—the customization of ads, content,
recommendations, offers and more — that doesn’t
rely on the user being in the dark about who has
access to that information, and with whom that
information is shared.
Mike Volpe: 10
Horrifying Stats About Display Advertising (via Internet
Marketing Blog by WordStream)
You are more
likely to complete NAVY SEAL training than click a
banner ad....About 50% of clicks on mobile ads are
John Ebbert: IP Targeting May Replace The Cookie, Says AcquireWeb (via Goodway Group Blog)
Eli Goodman: As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow? (Sure, if the privacy protection is there. Otherwise, online ads carry all the signal of an incoming email spam.)
Joe Mohen: RTB Is the Most Overhyped Technology Ever
Ken Doctor: The
newsonomics of climbing the ad food chain.
Publishers describe their digital ad woe
with these terms: “price compression,”
“bargain-basement ad networks,” and “death
of the banner ad.” Each describes a world
of hyper-competition in digital advertising
— a world of almost infinite ad possibility
and unyielding downward pricing pressure. (via Street