First of all, go read Bob Hoffman, Ad Contrarian. Samples: Blogger Math Takes On Facebook Where Are The Brands? The Cheats vs The Morons Coca-Cola: Fizzy Goes Fuzzy Online Advertisers Getting Hosed Time To Clean Out The Stables
More links on advertising and privacy...
Bizarre Upper East Side marketing orgy: Small Ads
Terry Heaton's PoMo Blog: TV
numbers add up (to a BIG problem)
Ads on TV
crossed the line of viewer disrespect a long time
I have spent the better part
of the last 15 years defending cookie-setting
and tracking to help improve advertising. But
it is really hard when the prosecution
presents the evidence, and it has ad industry
fingerprints all over it -- every time. in Suicide
By Cookies (via Doc
Searls Weblog and Mozilla
Joshua Koran: The
Real Costs of Cookie-Blocking.
inadvertently centralizes consumer activity to just a
few players, which according to privacy advocates would
help lead to the very "Big Brother" centralized
database of consumer activity that they are trying to
Login should be personal and
minimal first, social later. Users
don't like social login
Jeffrey F. Rayport: Advertising and the Internet of Things.
Daniel Lawton at Knife Depot: How Google Sliced Away Our Knife Ads
Curt Woodward: Newspaper Paywalls: Here's Why They’re Really Doing It.
Rebecca Waber: When
Ads Get (Too) Personal.
As media — and
the advertising seen on it — become more focused
on smaller groups of individuals, we see less of
the same advertising content as other people do. And
that's a potential blow to advertisers for several
The Security Skeptic: Ad
Industry Attacks Against Mozilla Reveal Poor Choice
of Campaign Role Models.
But rather than
mounting a campaign that attacks Mozilla directly,
IAB/ANA strategy is focused on scaring users by
threatening more advertisements.
Richard Stacy: Why
social media is a dangerous concept.
media only really works on the basis of speaking to
small groups of people or individuals. It hardly ever
gives you the scale or reach we assume is associated
with the term media.
Eric Picard: How
targeted advertising can be saved.
At some point, the browsers are going to
unilaterally put an end to this debate about
online privacy and advertising tracking. More: Our
industry's unethical, indefensible behavior.
People are claiming that if we stop the
targeting, all the value in this industry will
bottom out—that another bubble will burst, and
advertising Armageddon will follow. I disagree. I
believe a huge amount of value can be generated
without marginally ethical behavior. Also: Why
consumers think online marketing is creepy and The
real reason consumers are creeped out by online
Alan Schulman: Algorithms
Don't Feel, People Do.
This balance between
medium and message has largely been lost, as we seem
more seduced by the algorithms — the containers and
software solutions for delivering messages to devices
— than the evolution or effectiveness of them.
Dax Hamman: Why
retargeting is fundamentally broken.
Do we not
recognize that all that advertising we see in
magazines, on TV or hear on the radio is influencing
our decisions? And yet under the digital model of last
touch, all of that value and influence is simply
Ken Dreifach: The
New NAI Draft Code: What Ad Networks, Platforms
and Exchanges Need to Know.
The Draft Code
“prohibit[s] member companies from using [locally
stored objects] for online advertising activities.
Steve Smith: Is
'Do Not Track' And Opt-Out Already Impacting Audience
Value And Pricing?
The report contends that
this increase in the share of users either without
cookies or without third-party data is likely a
result of enhanced public awareness of do-not-track
and opt-out mechanisms. As browsers like Mozilla’s
Firefox and Microsoft’s Internet Explorer make
the do-not-track flag or cookie blocking the default
modes,this share is likely to rise.
Tom Hespos contemplates a
future without third-party cookies: Could
digital survive losing the cookie?
would begin to shift back toward single sites with
large traffic volume. In the absence of third-party
cookies, after all, marketers would have to rely
solely on data captured by individual sites in order
to target ads in any compelling way. More: Why
advertisers need to lose some pricing control
Peter Swire: Open Letters To... | How to Prevent the ‘Do Not Track’ Arms Race (via HubSpot's Inbound Marketing Blog). (Really? Adtech firms are going to replace cookies with "even more sophisticated tracking methods"? All that would do is bring smug cookie-blocking users who are now bored with the whole thing back in for another round.)
John Battelle on the return (or did it ever go away?) of click fraud: We’ve Seen This Movie Before…On Traffic of Good Intent. More: When It’s This Easy To Take Someone’s Money…. Also, Publishers, Ad-Tech Firms, Marketers Need to Connect, Build Trust. (Let me get this straight. 1. Adtech system teeming with fraud. 2. ??? 3. Participants in this system should begin trusting one another.)
Mary Hodder and Elizabeth Churchill: Lying
and Hiding in the Name of Privacy.
percentage of individuals employ artful dodges to
avoid giving out requested personal information online
when they believe at least some of that information
is not required. These dodges include hiding personal
details, intentionally submitting incorrect data,
clicking away from sites or refusing to install phone
applications. This suggests most people do not want
to reveal more than they have to when all they want
is to download apps, watch videos, shop or participate
in social networking.
Dan Hon: 2p
– The tyranny of digital advertising.
Ultimately, digital display advertising is boring
and suffers from a glut of oversupply. This is why we
have a pseudo holy war going on between the display
advertising folk and the native advertising folk:
because people ignore interruptive display advertising
and pay attention to interesting content.
Steve Sullivan: Prepare to Board the Viewability Train with IAB SafeFrame
Mozilla Blog: Personalization
Mozilla aspires to enable
personalization—the customization of ads, content,
recommendations, offers and more — that doesn’t
rely on the user being in the dark about who has
access to that information, and with whom that
information is shared.
Mike Volpe: 10
Horrifying Stats About Display Advertising (via Internet
Marketing Blog by WordStream)
You are more
likely to complete NAVY SEAL training than click a
banner ad....About 50% of clicks on mobile ads are
John Ebbert: IP Targeting May Replace The Cookie, Says AcquireWeb (via Goodway Group Blog)
Eli Goodman: As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow? (Sure, if the privacy protection is there. Otherwise, online ads carry all the signal of an incoming email spam.)
Joe Mohen: RTB Is the Most Overhyped Technology Ever
Ken Doctor: The
newsonomics of climbing the ad food chain.
Publishers describe their digital ad woe
with these terms: “price compression,”
“bargain-basement ad networks,” and “death
of the banner ad.” Each describes a world
of hyper-competition in digital advertising
— a world of almost infinite ad possibility
and unyielding downward pricing pressure. (via Street
Making the rounds: Internet Trends 2013 by Mary Meeker and Liang Wu at Kleiner Perkins Caufield & Byers.
2012 was a big year for adtech, so the share of people's time and advertisers's budgets that print pulls in should be steadily declining, right?
The December 2011 numbers in the 2012 version have print at 7% of time spent and 25% of ad spending. For December 2012, print has 6% of the time and 23% of the money.
So print's time is down by 14% and money is down by 8%.
There's no correction toward digital. Print continues to command an unreasonably large share of advertising budgets. Spending is down, but proportionally not as much as time.
With the trendiness and bubblyness of digital, we'd expect it to go the other way.
Something deeper than click fraud is going on here. Print is inherently more valuable because it's less trackable, and carries a better signal, and we keep seeing that in these Internet Trends reports.Posted Fri 31 May 2013 07:02:38 AM PDT
Making the rounds...Posted Wed 29 May 2013 06:56:48 AM PDT
Posted Fri 24 May 2013 07:17:52 AM PDT
Online advertising was supposed to be interactive. It
was supposed to rescue us from having to force people
into looking at our ads. Consumers were going to want
to interact with us, they were going to want to have
conversations with marketers, they were going to want
to have relationships with brands.
It was all fantasies and delusions based on naive interpretations of consumer behavior by people who had a whole lot of ideological commitment to the web, and very little experience with real world marketing.
I understand all those
I'm quitting social
site posts, really. The open web is much more
fun, useful, and promising in the long run than
hanging out on whatever current site has taken the
place of AOL, CompuServe, and MySpace.
But, really, just quitting a site? Might be harder than it sounds. Habits are hard to break, so here's a list of things to help add some motivation to social network quitteration.
Awkward friending. Every week or so, connect with a person who isn't really your friend, but would find it difficult to turn you down. Be a creepy ex-coworker. Don't spam, though.
Social marketing FAIL Find the most awful "engaged brands" in the ads on social sites and follow or friend them. Keep yourself from being tempted to return to a social site by knowing that your feed there will be full of FREE WEBINARs.
Social marketing double FAIL Befriend the most heinous companies and astroturf organizations you can find. The "American Sugar Alliance" and other groups looking for corporate welfare usually do it for me.
Klouchebaggery. Do a search for "social media marketing" and do the first tip you find. These change all the time, so be creative.
Open the RSS spigot. Set up an account on a site such as dlvr.it to automate posting your blog's feed to the social site. Good for breaking a social networking habit. (If you're all like,
I just need to get on and post my one blog link,and before you know it you've been on for an hour, this is better. And yes, dlvr.it works for me.)
It's always Hug a Spammer Week. Someone named Melissa wrote to tell me,
I like your picture and you look cute n awesome.Well, Melissa, I think you're cute n awesome too. Friend request accepted, and welcome to my social graph.
Bonus link: Silicon Valley’s Problem by Catherine Bracy.Posted Thu 23 May 2013 11:20:05 PM PDT
The answer is almost certainly yes—unless you're a Java programmer. It can't hurt to remove it if you don't need it, and can probably help.
I've been running without Java on the desktop for years. The only thing that I've needed to put it back for has been with one extremely "legacy" behind-the-firewall application.
There are some old corporate applications that still depend on Java in the browser. If you're in the situation of having to use one of those, don't mess with the software installed on your company system, because the IT Department probably has a required setup that you're supposed to use, and you can just use that. (What are you reading random blogs for? Call your company help desk if you have questions about that machine!)
For your own computers, the instructions for removing Java depend on the OS. On Linux, you can use the regular system package manager to remove Java. On other platforms you can read How do I uninstall Java on my Windows computer? and How to disable Java on your Mac.Posted Thu 23 May 2013 11:02:51 PM PDT
Just realized that I have gotten into the bad habit of writing stuff on a web questions and answers site instead of here. (cue kid from The Simpsons saying HA HA!)
Saving some, deleting the rest.Posted Mon 20 May 2013 08:27:46 PM PDT
Depending on the project and your role in it, you might get lots of different benefits.
Learn new languages and tools to keep your skill set current.
Practice techniques that you might not be able to justify putting time into in a corporate environment. (For example, coding for extreme security or efficiency or minimum power and memory usage.)
Make connections with people outside your company.
Signal your technical competence and ability to work with others. Often, willingness to put time into open source depends on the job market for high-skill non-management programmers. The more that the hiring process depends on formal education and certification, and the less input it has from peers, the less incentive that a programmer has to Signal his or her skill using open source.
Talk with real users about bugs and features without a company filter, to get a better understanding of a software problem space.
The America Invents Act increases the benefits of participating in open source in two ways.
First of all, defensive publication becomes a much more powerful tool. The
AIA also provides for a challenge system, which will be difficult for most companies to use independently. Industry organizations will probably have a new role in challenging patents that attack their members. The EFF is already doing this for 3D printing patents.Posted Mon 20 May 2013 08:12:49 PM PDT
-t option allocates a pseudo-terminal for
ssh. This comes in handy when you want to "double
Let's say you can reach the host bastion and bastion can reach internal but you can't reach internal. No problem, right? You can log into internal like this:
ssh bastion ssh internal
No joy: "Pseudo-terminal will not be allocated because stdin is not a terminal."
Now try that again with -t...
ssh -t bastion ssh internal
And it works.Posted Mon 20 May 2013 08:01:07 PM PDT
Open-source licenses require different degrees of reciprocity from a licensee. In this list, each license category includes the same basic terms as the previous category. I'll leave out the corporate vanity licenses, since they aren't typically adopted by new projects.
No reciprocity: new BSD, MIT. These licenses simply grant permission to copy the software, and disclaim warranty.
Patent reciprocity: Apache. In order to redistribute software under this license, a licensee must offer a license to any of the licensee's patents that apply.
Partial copyright reciprocity: Mozilla Public License, Lesser GPL. A licensee must provide source code for changes to the original work, but can still add code that is somehow kept distinct from the original, and keep it proprietary.
Broad copyright reciprocity: GPL (all versions). If a licensee distributes a modified version that constitutes a "derivative work" for purposes of copyright law, that derivative work must be available in source code form.
Protections from complex legal schemes: GPLv3. Some patent trolling schemes and code signing systems have the effect of working around the reciprocity requirements of the GPL. This later version of the license closes some loopholes.
SaaS reciprocity: Affero GPL. The only commonly used license that requires a licensee to redistribute source even if the code is not actually redistributed. Offering AGPL-licensed software for use over a network also triggers the requirement to redistribute source.Posted Mon 20 May 2013 07:51:50 PM PDT
Unlike the RISC Unix boxes from back in the day, a typical PC-architecture server is a Purchasing Manager's grab bag of cheap parts available on attractive terms. As an OS developer, you don't know what weird mix of hardware you're going to have to support, even if you're part of the OS team at the hardware vendor. ("Hey, it turns out that the new server is going to have RatBag 2000 Ethernet cards after all. That's not a problem, it it?") This situation was even worse when more parts were on PCI cards, not the motherboard.
So in order to make an OS that will run on all the bastard spawn x86 servers out there, you need to have either (1) the market power to make the hardware vendors code and test the drivers for you to support a stable driver ABI, as Microsoft did for Windows NT, or (2) the hacker chutzpah to break incompatible drivers frequently, so that in order to work at all, a driver has to "live in the tree" and be maintained as part of the OS. This is the route that Linux chose.
So the secret to Linux's success on servers is here: Stable API NonsensePosted Mon 20 May 2013 07:45:13 PM PDT
Projects outside the kernel began adopting Git shortly after its release. A key landmark in Git adoption came when Keith Packard, one of the lead developers of the X Window System, published two influential articles in 2007.
He saw Git as more robust from an administration point of view, which matters for open source projects that tend not to have a lot of infrastructure support.
After X moved to Git based on Keith's research, a lot of other projects outside the kernel started considering it more seriously as well.Posted Mon 20 May 2013 07:28:47 PM PDT
The Plumbing Clause of the US Constitution gives
Congress the power
To promote the Installation of
Sanitary Plumbing, by securing for limited Times to
Plumbers the exclusive Right to their Fixtures.
Jaron Lanier has writen a powerful defense of the flushright system. Read the whole thing. The key points:
Flushing without paying flushright royalties ruins economic dignity. It doesn’t necessarily deny the plumber any form of income, but it does mean that the plumber is restricted to a real-time economic life. That means one gets paid to install or repair, perhaps, but not paid for plumbing one has done in the past. It is one thing to plumb for your supper occasionally, but to have to do so for every meal forces you into a peasant’s dilemma.
The peasant’s dilemma is that there’s no buffer. A plumber who is sick or old, or who has a sick kid, cannot work and cannot earn. A few plumbers, a very tiny number indeed, will do well, but even the most successful real-time-only careers can fall apart suddenly because of a spate of bad luck. Real life cannot avoid those spates, so eventually almost everyone living a real-time economic life falls on hard times.
Meanwhile, some third-party spy service like a social network or search engine will invariably create persistent wealth from the buildings and activities made possible by the plumbing. A plumber living a real-time career without the cash flow from coin boxes on stalls, is still free to pursue reputation and even income (through repairs, upgrades, etc.), but no longer wealth. The wealth goes to the central server.
The next time that you think about the hassle of being unable to flush the commode because your smartphone has an incompatible plumbing app, remember how the Framers in their wisdom gave exclusive rights to plumbers to protect them from misfortune. Similarly, local authorities have created exclusive rights to operate taxis. But as the global precariat grows, how can we give more workers the kind of automatic retirement and disability plan that flushrights can provide?Posted Mon 29 Apr 2013 06:40:51 AM PDT
Attention people of the Internet. The links to EXAMPLES OF REALLY GOOD STUFF FOUND VIA RSS will continue until you quit it with the "RSS is dead, it's all about [chat site du jour]" posts. That is all.
Mike Masnick: Of Clotheslines, Black Swans And Bad Measurements
Mark Cuban: What Business is Wall Street In ?
Charles Marohn: Not efficient, but orderly.
Nicholas Carr: The prehistory of the MOOC
Sid Stamm: ownership and transparency in social media
Yarden Katz interviews Noam Chomsky on Where Artificial Intelligence Went Wrong
David Gaughran: Self-Publishers Aren’t Killing The Industry, They’re Saving It
George Monbiot: Recipes for Disaster
Timothy B. Lee: Conservatives’ Reality Problem. Plus Nate Silver: In Silicon Valley, Technology Talent Gap Threatens G.O.P. Campaigns.
Sara Robinson: Bring
back the 40-hour work week - Salon.com
years of research proves that long hours at work kill
profits, productivity and employees.
Kathleen Fitzpatrick: Outward
and Visible Signs
Stress has become, I think,
the contemporary sign of our salvation.
Alex Steffen: Move a little closer, please: ‘Carbon Zero,’ chapter 3
Ann Patchett: The Bookstore Strikes Back
Alastair Johnston: Opinion
Column: Why Won’t Helvetica Go Away?
stark sans-serif look that had first symbolized
revolution in the hands of Russian typographers in
1917 became institutionalized as the bland face of
Arnaud Lapierre's Doorknob Condition: Intuitive Privacy
Sheldon Richman: The Libertarian Case Against Right-to-Work Laws
Rand Ghayad and William Dickens: It’s not a skill mismatch: Disaggregate evidence on the US unemployment-vacancy relationship
Jeff Wofford: In Praise of Modern Board Games
Sheldon Richman: Libertarian Left: Free-market anti-capitalism, the unknown ideal
Kas Thomas: Stop Stealing from Shakespeare
Philip Greenspun: U.S. Limits Imported Cheese to Third of a Pound per American.
Team Hudson: Lessons from the Bounty — Pride
Erika Christakis: The Preschool Paradox
Tim Maly: The Corporation Who Would be KingPosted Sun 07 Apr 2013 06:00:47 PM PDT
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