Mon 03 Sep 2012 08:51:29 AM PDT
Adtech, big data and privacy links
Paul Ohm: Don't
Build a Database of Ruin (via Richard
Stallman's Political Notes).
In the absence of
intervention, soon companies will know things about
us that we do not even know about ourselves. This
is the exciting possibility of Big Data, but for
privacy, it is a recipe for disaster. (IMHO,
PII is like hazardous materials: keep only as much
as you absolutely need, because when it spills,
it'll cost more than it was worth.)
Andrew Nibley: The Future of Ad Tech? Look at What's Happened to Financial Markets. That's a comforting thought.
Ted Rooke asks, Do consumers really mistrust big data? That's a good question. A related question is: Are a user's beliefs about the extent of ad targeting correlated with the likelihood that the user will run an ad blocker? (My humble opinion is that the more a user learns about adtech, the creepier he or she will find it, and the more likely he or she will be to employ countermeasures. But maybe I'm just looking at greybeards, and the rest of you don't get the same creepy feeling.)
Richard Stacy: The
great thing about advertising is that no-one takes
The very greatest advertising,
like any performance or show, creates a sense of
audience participation: the viewers experience a sense
of collective engagement with the ad and (usually
but not always) the brand that lies behind it.
Critically, they also receive assurance that the brand
is popular and successful and that, as a consumer,
they are not alone.
Seth Godin: Advertising's
bumpy transition (and why it matters to
The short version is that
magazine ads were expensive because they were
scarce, they worked (maybe) and they were sold,
hard. (But print also has extra inherent value: it's
less trackable, so sends a stronger signal.
Important work, started by Dan Witte at mozilla.org,
on managing the third-party cookie problem: Key
cookies on setting domain *
toplevel load domain and Thirdparty.
Improve user awareness of what they're consenting
to, be it informed, implicit or unintended.