Don Marti

Thu 04 Dec 2014 08:53:09 PM PST

Figure 1

Well, "Targeted Advertising Considered Harmful" has a graph now.

This is what happens when you take the ad spending vs. user time data from each year's edition of Mary Meeker's Internet Trends report.

What is it about print advertising that makes it so much more valuable per user minute than web or mobile advertising?

Why has web advertising stayed in roughly the same spot even as the amount of processing power being thrown at the problem of matching users to ads increases?

Why is mobile, the most targetable medium of all, even crappier than the web?