Don Marti
Sun 08 Mar 2015 11:37:20 AM PDT
QoTD: Julie Fleischer
Kraft is reinventing marketing around data,
infrastructure and content to be more informed,
addressable, personal and meaningful. We have invested
significant resources in building a proprietary data
platform that allows us to know, serve and engage our
consumers uniquely and at scale. We have trained our
marketers on data literacy and reshaped our agency
relationships to capitalize on our infrastructure and
the opportunities that exist in today's media landscape
to act with agility and purpose. We're creating new
capabilities in content creation so that we can tell
personal stories and launch experiences that attract
and delight our next generation of consumers.
My macaroni and cheese has an awesome
surveillance bunker, which fills me with
delight.
—nobody, ever