Don Marti
Tue 28 Jun 2016 05:14:59 AM PDT
Big opportunities in 2016
When a big industry is wrong about important things, that's an opportunity.
adfraud is a problem for everybody.
Making ads "better" will fix ad blocking.
The first one is wrong because adfraud is priced in. Advertisers see a fraud-adjusted price, and intermediaries get paid, fraud or no fraud. The people who pay for adfraud are legit sites that compete with fraudulent ones, users who bear the costs of adfraud malware, and the copyright holders of work that shows up on ad-supported pirate sites. (The "publisher share" of online ad revenue includes undetected fraud.)
The second one is wrong because there are no "bad" ads. The same annoying and intrusive practices that get high response rates also provoke ad blocking.
Anyway, big opportunity. More on that later. For now, here's some background reading.
Mark Duffy: Copyranter: The biggest digital dumbasses of 2015
Ethan Zuckerman: Will 2016 be the year web advertisers realise we don’t want to be monitored?
Paul Muller, Adjust: Install fraud is threatening the app economy
BOB HOFFMAN: 5 Questions For The New Year
Jim Spanfeller: Opinion: The big lies of ad tech
Mikko: EIGHT AD FRAUD PREDICTIONS NOBODY IN ADTECH WANTS TO MAKE — part 1, EIGHT AD FRAUD PREDICTIONS NOBODY IN ADTECH WANTS TO MAKE — part 2
Dawn Chmielewski: How ‘Do Not Track’ Ended Up Going Nowhere
Ricardo Bilton: Digital publishers face a winter of discontent (via Nieman Lab)
Adam Kleinberg: Why Ad Tech Is the Worst Thing That Ever Happened to Advertising
kevinmarks: Paul Graham has accidentally explained everything wrong with Silicon Valley’s world view - Quartz
Top News & Analysis: Inside Yahoo's troubled advertising business
Violet Blue: You say advertising, I say block that malware
VB Staff: Digital advertising forecast for 2016: Brands cut back, agencies double down
Allison Schiff: The Consumer POV On Cross-Device Tracking: ‘No, Thanks’
Scripting News: It's time to care about the open web
Steven Englehardt: Do privacy studies help? A Retrospective look at Canvas Fingerprinting
Michael Eisenberg: 2016 Prediction!
David Chavern: Opinion: Ad blocking threatens democracy
Lewis DVorkin, Forbes Staff: Inside Forbes: Our Ad Block Test Stirs Up Emotions, Then Brings Learnings and New Data
Frédéric Filloux: Google’s AMP Poised To Take The Lead From Facebook’s And Apple’s Walled Gardens
James Warren: Newspaper bosses ‘paralyzed’ by change, clueless about paid content, says Steve Brill
Robinson Meyer: Will More Newspapers Go Nonprofit?
Lubomir Rintel: NetworkManger and tracking protection in Wi-Fi networks
Doc Searls: Rethinking John Wanamaker
Laura Hautala: You'd say 'no' to your Android phone, if only you could, study finds - CNET
José Sáenz: Whitelist: Permission Based Marketing for the Web
Cog Blog: Just Because We Can…
MediaPost.com: MediaDailyNews: Little Progress In War On Ad Fraud
Heather West: Prioritizing privacy: Good for business
Corey Layton: Podcast Pioneers: Where Audiences Choose to Listen to the Ads
Garett Sloane: What Apple’s iAd changes mean for the industry
Krux Digital: Data’s Role in Combatting Ad Blockers
Dave Carroll: One-Click Adblocking Peace Treaty
Matt Kapko: Why the ad industry will never win the war on ad blockers
Ben Thompson: The FANG Playbook (via Stratechery by Ben Thompson)
Digg Top Stories: The Secrets I Learned Writing Clickbait
Stephanie Hobson: Google Analytics, Privacy, and Event Tracking
Media Briefing TheMediaBriefing Analysis: Last chance to save US newspapers
BOB HOFFMAN: Advertising's Comedy Bitchfight
Cog Blog: The Advertiser Agency Battle Rumbles On
Erica Berger: The next generation of journalism students have no idea what they’re getting into
BOB HOFFMAN: Native Advertising - Just More Online Corruption
Andrea Peterson: The massive new privacy deal between U.S. and Europe, explained
Lindsay Rowntree: Failure to Act Against Ad Fraud is Equal to Supporting Cybercrime
Baekdal Plus: The Amazing Google And The Not So Amazing Ads
Rob Leathern: Advertising Needs to Become Harder to Buy
Rick Falkvinge: It doesn’t matter why data is collected: it only matters that it is
David Dayen: Eric Holder Makes Ads for Hillary Clinton While Making Deals for Corporate Clients
Stephen Kliff: Booting the bots: New botnet protections across our ads systems
Adrienne LaFrance: Facebook and the New Colonialism
Violet Blue: RIP: Adblock Plus
BOB HOFFMAN: Waste Not, Grow Not
The Earl Blog: Adblocking could allow news publishers to turn hate into opportunity
Media Briefing TheMediaBriefing Analysis: Guardian Media Group's David Pemsel: A paywall "would diminish our reach and influence around the world"
Cog Blog: Advertising Dies a Little
Dan Gillmor: Why Don’t Tech Reviews Discuss Gadget Security and Privacy?
Media Briefing TheMediaBriefing Analysis: The game has changed: Adblocking and audience consent
David Barton: Adblock users in their own words: what makes them tick?
BOB HOFFMAN: Why Online Ad Industry Can't Reform Itself
Cog Blog: Programming and Airtime Deals
TimKadlec.com: CPP: A Standardized Alternative to AMP
Ben Williams: Acceptable Ads explained: monetization
tony: Looking Back: Seven Years at Chartbeat
Scripting News: My open Instant Articles feed
Randy: Widespread XSS Vulnerabilities in Ad Network Code Affecting Top Tier Publishers, Retailers
www.metromodemedia.com: These Detroit-area journalists are breaking big stories...without the backing of major news outlets
Romain Gambier: Building Towards Value with Atlas
Bryan Clark: FCC drops the hammer on Verizon over ‘supercookie’ usage
Guardian readers and Tom Stevens: Why we use adblockers: 'We need to have more control over what we're exposed to'
Alexander Hanff: Whittingdale is wrong: it is advertisers who are destroying the digital economy
Mark Duffy: The lost art of the billboard
trottdave: WHO ELSE IS LISTENING IN?
Dan Goodin: Big-name sites hit by rash of malicious ads spreading crypto ransomware
BOB HOFFMAN: 3 Things I Don't Hate
robbo97: Snake Oil: More Deceptive Ads That Revcontent Runs
SpiderLabs Blog from Trustwave: Angler Takes Malvertising to New Heights (via Ars Technica)
Yuyu Chen: Confessions of a programmatic vet: ‘It’s such a mess right now.’
Rob Leathern: Deception Funds Your Online News
Dave Carroll: Artisanal Adtech
Joshua Kopstein for Motherboard: Creepy Ad Company Says It Will Stop Eavesdropping With ‘Audio Beacons’
Hacker News: Thank you for ad blocking
Kate Kaye: Key Verizon Data Becomes Available to AOL Advertisers, Slowly
Ken Doctor: Newsonomics: In Southern California’s newspaper chaos, is anyone really speaking for the readers? (via Nieman Lab)
Lara O'Reilly: Adobe has figured out a clever way to track people as they switch between devices (ADBE)
BOB HOFFMAN: Advertising's Slow-Motion Suicide Continues
Jacob Hoffman-Andrews: Victory: Verizon Will Stop Tagging Customers for Tracking Without Consent
Jérôme Segura: A Look Into Malvertising Attacks Targeting The UK
Johnny Ryan: Four big ideas emerge from PageFair global stakeholder roundtable
Frédéric Filloux: Clickbait Obsession Devours Journalism
BOB HOFFMAN: Bullshitters Bullshitting Bullshitters
Maciej Ceglowski: My Heroic and Lazy Stand Against IFTTT
PCMag.com: the Official John C. Dvorak RSS Feed: Why the Surveillance State Will Kill U.S. Software Sales
MediaPost | Garfield at Large: Fairy Dust
Yuyu Chen: How sponsored content drives more than 60 percent of The Atlantic’s ad revenue
Joshua Kopstein for Motherboard: Rise of Ad Blocking Is the Ad Industry's Fault, Says Outgoing FTC Commissioner
Martin Weigel: Fuck art. Let’s advertise (via Teeming)
Adam Broitman: Three Reasons Why Ad Blockers Are Good for Advertising
George Slefo: Ghostery Makes Its Ad Tech Diagnostic Maps More Accessible to Publishers, Vendors
Jerrid Grimm: The Subprime Banner Ad Crisis
@talktojimmer: How To Make Better Advertising and Advertising Better
Lara O'Reilly: 'BLATANTLY ILLEGAL': 17 newspapers slam ex-Mozilla CEO's new ad-blocking browser
Dan Gillmor: Journalists: Stop complaining about Facebook, and do something about it
Nelson Minar: Ad replacement is unethical
David Barton: Rights or Respect: the Ethics of Adblocking
Rob Leathern: Shitty ads cost iPhone users $8 billion a year
Dave Carroll: Co-Owning Our News Future
Joseph Lichterman: The Winnipeg Free Press’ bet on micropayments will generate about $100,000 in revenue this year
Jim Vande Hei: Escaping the Digital Media ‘Crap Trap’
Nick Heer: Ad Tech Is Completely Broken
Nick Heer: FTC to Crack Down on Cross-Browser Tracking
Jim: Bay Area News Group memo: ‘We will be eliminating a layer of valuable editing’
trottdave: WHY EXPERTS ARE PRECISELY, ACCURATELY WRONG
BlockAdBlock: About that claim that detecting Adblock may be illegal (via Nieman Lab)
Joseph Galarneau: Worst. Site. Ever. 1,665 tags on one page
AdExchanger: The Catch-22 Of Ad Fraud And Verification
Hacker News: Dark Patterns by the Boston Globe
David Barton: Procurement Could Play Vital Role in Stopping Adblocking
BlockAdBlock: Blocking Adblock without Javascript
Cog Blog: Principal-Based Media Buying – That Was Then, This Is Now
Josh: Yes, Popups Suck. Here’s Why I Won’t Be Taking Mine Down Anytime Soon
Yuyu Chen: Ad tech is having a premature midlife crisis
Marco.org: Apple’s actual role in podcasting: be careful what you wish for (via Stratechery by Ben Thompson)
Nick Bilogorskiy: Malvertising on Pace for a Record-Breaking Year
BlockAdBlock: Adblocking and its dangerous arguments – Part I
trottdave: ONE AT A TIME
Massimo: The problem with content
Lara O'Reilly: The main reason why people are not already using ad blockers should worry publishers
Steven Englehardt: The Princeton Web Census: a 1-million-site measurement and analysis of web privacy
Dan Gillmor: Why It’s So Funny That Republicans Are Upset With Facebook for “Censoring” News
Joseph Galarneau: Confessions of a tag hunter: Call for vendor transparency
Ethan: From disastrous decisions to decentralization: a mostly spontaneous talk for Data & Society
Sharona Coutts: Anti-Choice Groups Use Smartphone Surveillance to Target ‘Abortion-Minded Women’ During Clinic Visits
Melody Kramer: If ad tech is not sustainable, what can publishers do?
All NAA.org Updates: NAA Asks FTC to Investigate Unlawful Ad Blocking Practices
Elizabeth Dwoskin: Newspapers escalate their fight against ad blockers
Barb Palser: Relay Media Launches AMP Platform for Publishers
Tony Haile: The Facebook papers Part 4: What’s a publisher to do?
The PageFair Team: 2016 Mobile Adblocking Report (via The Ad Contrarian)
The Perks Are Great. Just Don’t Ask Us What We Do.
Dave Carroll: Awkward Conversation With Facebook
Cog Blog: A Mess Of Our Own Making
Laura Hazard Owen: Forbes has quit bugging (some) people about their adblockers
Aral Balkan: Introducing Better
Joseph Lichterman: Report: Ad tech (and the garbage #content it funds) is killing the web
Dave Carroll: Facebook’s Adgate
DCN: What New York Times President and CEO Mark Thompson had to say about ad blocking
Martin Shelton: How Can Newsrooms Not Be Creepy?
Hacker News: Fraudulent Advertising on Facebook
Marty Swant: ComScore Says People Prefer Ads in Podcasts Over Any Other Digital Medium (via Nieman Lab)
Lara O'Reilly: Bombshell report claims US ad agencies unethically pad their profits with secret rebate schemes (WPPGY, IPG, PUB, OMC, HAV)
Ben Thompson: The Future of Podcasting (via Nieman Lab)
Marco.org: Large Podcast Advertising Company Buys Large Proprietary Podcast Player (via Nieman Lab)
Jamie O'Donnell: WORLD’S LEADING AD AGENCIES AND MAJOR BRANDS ENDORSE TAG ANTI-PIRACY PLEDGE
Inti De Ceukelaire: Why you shouldn’t share links on Facebook
Mitch Stoltz: Newspapers’ Complaint to Consumer Agency Shouldn’t Lead to Bans on Privacy Software
Mikko: Interview with an Arbitrager: How to Make Money with Ad Fraud
Sean Blanchfield: The Dangers of Playing Cat and Mouse with Adblock
Lara O'Reilly: Ad tech company Criteo says its rival SteelHouse ran a 'counterfeit click fraud scheme' (CRTO)
BOB HOFFMAN: The Cons Of Silicon Valley
Garett Sloane: WTF are agency ‘preferred vendors?’
Doug Weaver: End of Days. (via Digital Content Next)
Tim Sullivan: The Case for Neck Tattoos, According to Economists (via NewCo Shift — Medium)
Matthew Green: What is Differential Privacy? (via Schneier on Security)
Jason Kint, CEO – DCN: Google and Facebook devour the ad and data pie. Scraps for everyone else. (via The Ad Contrarian)
Columbia Journalism Review: Local news isn't dead. We just need to stop killing it.
BOB HOFFMAN: Wrong Problem, Wrong Solution
Donal Kerr: The Hidden Ad Tech Gold Rush for Your Personal Data
BOB HOFFMAN: Sometimes, Even Bloggers Need To Shut Up
ASD: Link – The marketing truths we are all in danger of forgetting
quinwi02: Benchmarking Return on Ad Spend: Media Type and Brand Size Matter
Lara O'Reilly and Reuters: Adblock Plus' revenue model was just ruled illegal by a German court (SPR)
MediaPost | Online Publishing Insider: Finding The Answer In Search
Dan Goodin: Firm pays $950,000 penalty for using Wi-Fi signals to secretly track phone users (via Techrights)