Don Marti

Sun 19 Apr 2015 06:49:00 AM PDT

Why ad blockers don't have to do content marketing

auf Deutsch: Warum Werbeblocker nicht haben, um Content-Vermarktung zu tun (translated by Valeria Aleksandrova)

From the Condé Nast "User Agreement & Privacy Policy" page:

The use of Tracking Technologies by third parties is subject to their own privacy policies, not this Privacy Policy, and we have no responsibility or liability in connection therewith. If you do not want the services that Tracking Technologies provide, you may be able to opt-out by visiting http://www.aboutads.info.

Sounds like checking into a hotel and getting this...

Feeding on guests by third-party insects in guest rooms is subject to their own policies, and we have no responsibility or liability in connection therewith. If you wish to opt out of feeding by third party insects, here is the card of a really lousy exterminator we know, who only gets some of them but that's your problem.

Ad blockers don't have to do content marketing, because publishers are doing it for them.

But there's a way for publishers to opt out of the whole tracking vs. blocking race to the bottom, and neither surveillance marketers nor conventional ad blockers have it. More: Ad blocking, bullshit and a point of order