Wed 03 Dec 2014 07:13:48 AM PST
Nifty tech delivers ineffective crap at incredible speed!
A small technological marvel occurs on almost every
visit to a web page. In the seconds that elapse between
the user’s click and the display of the page, an ad
auction takes place in which hundreds of bidders gather
whatever information they can get on the user,
determine which ads are likely to be of interest, place
bids, and transmit the winning ad to be placed in the
page. (How browsers get to know you in
The rate of clicking on banner ads
is so tiny, that for a media genius to deliver the 100
clicks she promises a client she has to buy over
And so, in trying to achieve goals, an enormous amount
of ads must be bought. And splattered all over
everything we are trying to do online.
Also, because they are so ineffective, they are
ridiculously cheap. And they keep getting cheaper. The
result is that every creepy company in the world can
afford these things and annoy the shit out of us with
them. (Display Advertising is Poison)
Hold on a minute. Online display ads are terribly ineffective, despite all the bleeding-edge technology being thrown at them?
Close. But not despite. Because.