Don Marti

Fri 24 May 2013 07:17:52 AM PDT

QoTD: Bob Hoffman

Online advertising was supposed to be interactive. It was supposed to rescue us from having to force people into looking at our ads. Consumers were going to want to interact with us, they were going to want to have conversations with marketers, they were going to want to have relationships with brands.
It was all fantasies and delusions based on naive interpretations of consumer behavior by people who had a whole lot of ideological commitment to the web, and very little experience with real world marketing.

Bob Hoffman, Ad Contrarian