Sat 06 Sep 2014 08:56:51 AM PDT
News from the world of surveillance marketing consolidation
Marketplaces tend to consolidate (PDF). Sellers go where the buyers are, and buyers go where the sellers are. Repeat, and everyone is trading in the same place. No surprise that it's happening in online advertising.
Not only are the natural economics in favor of consolidation, but the big marketplaces have more Big Data than the little ones. Megan Pagliuca from Merkle Inc. explains, in Counterpoint: The Third-Party Ad Server Has A Big Future.
The large media platforms with logged-in identity data are in the best position to enable individual level cross-device measurement as well as get the industry past its dependency on the third-party cookie. They may not be independent and objective, but they are well-positioned to solve the problem. Now let's play this out. It’s a year from now and Google and Facebook are operating their ad servers off of IDs that are derived from logged-in identity, rather than off of third-party cookies.
So where does that leave you? If you're one of the best minds of Jeff Hammerbacher's generation, working away in some corner of the LumascapeTM, what happens when the gold rush ends? The new efficient, centralized multi-screen surveillance marketing system won't have a standing desk for everyone. As ever, it's a cubicle job for whoever ends up inside the big winner, and on to the Next Big Thing for everyone else.
Jérôme Segura: A look at a double-dipping advertising network
John Naughton: We shouldn't expect Facebook to behave ethically
Nicholas Carr: Cluetrain crashes, casualties widespread
Arvind Narayanan: No silver bullet: De-identification still doesn’t work
Jim Sleeper: New shots heard 'round the world
The Daily Stat: Beware the CEO Who Is Showered with Awards
michaelochurch: Greed versus sadism
Jeff Jarvis: No silver bullets
Rebecca Jeschke: Stop Sneaky Online Tracking with EFF's Privacy Badger
Lauren Johnson: Half of Smartphone Owners Don't Want Their Locations Tracked
MediaPost | Online Media Daily: Ad Exchanges Unclothed
BOB HOFFMAN: The Consumer Is In Charge. Of What?
brokenrhino: Wladimir Palant's notes: Which is better, Adblock or Adblock Plus? (via ReadWrite)
Fatemeh Khatibloo: The Evolution Of Consumer Attitudes On Privacy
Doc Searls: What do sites need from social login buttons?
Mark Weinstein: Europe Declares War on Facebook
Sean Blanchfield: So Long, ClarityRay
Jeff Jarvis: Unoriginal sin
John McDermott: Why Facebook is for ice buckets, Twitter is for Ferguson (via Nieman Lab and ... My heart’s in Accra)
Dave Zatz: Amazon Launches Ad Network
Lockstep Blog: It's not too late for privacy
Denelle Dixon-Thayer: Trust should be the currency
eaon pritchard: red stitching turn-ups and creative publicity
ydklijnsma: Malvertising: Not all Java from java.com is legitimate (via Security Affairs)
Tony Finch's link log: Some "dark patterns" of underhanded e-commerce are now illegal in the UK. (via taint.org: Justin Mason's Weblog)
Brenda Barron: Mozilla launches browser ads for Firefox
Cooper Quintin and Jeremy Gillula: Blocking Consumer Choice: Google's Dangerous Ban of Privacy and Security App