10 Dec 2023

Don Marti is the founder of Aloodo LLC. He works on web ecosystem and open source business issues including collaborative research on software incentivization and the impact of advances in consent management and tracking protection technology. He has served as VP of Ecosystem Innovation at Raptive, as a strategist at Mozilla, and editor of Linux Journal. Don started the California authorized agent project at Consumer Reports Digital Lab that led to the development of CR’s Permission Slip service, and is currently an invited expert for the Privacy Working Group of the World Wide Web Consortium.

Don has written for AdExchanger, Linux Weekly News, and other publications, contributed articles to the Reynolds Journalism Institute and Digital Content Next, and co-authored a paper on the economics of software quality for the Journal of Cybersecurity and a book chapter in Advances in Advertising Research. He has been a speaker on open source software, user data, targeting, and signaling effects at technology and advertising events including Ogilvy Nudgestock, Southern California Linux Expo, FOSDEM, and the MSIX conference.

Don Marti photo

Disclaimers

I have accepted Google funding in the past. Google was one of the sponsors of FreedomHEC USA. Sponsorships covered all travel and accommodations costs for speakers.

I am an advisor to Consumer Reports on the Permission Slip project and related privacy tools and services.

I am a former employee of and current stockholder in ScyllaDB, which is a really fast NoSQL database.

I have accepted a sponsorship payment for a blog post on Earthly.

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5 Dec 2025