[linux-elitists] Phoenix Developing DRM-Equipped BIOS (fwd)

Jay Sulzberger jays@panix.com
Wed Sep 3 20:44:50 PDT 2003

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 Date: Wed, 3 Sep 2003 23:40:25 -0400 (EDT)
 Subject: Phoenix Developing DRM-Equipped BIOS
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    Home > Technology News > Phoenix Developing DRM-Equipped BIOS
    September 3, 2003
    Phoenix Developing DRM-Equipped BIOS
    By Mark Hachman

    BIOS maker Phoenix Technologies said it is currently shopping a
    digital-rights-enabled BIOS system to top PC OEMs, the most aggressive
    use of DRM technology to date.

    Phoenix executives said Wednesday that they've developed a prototype
    version of its Core Management Environment (cME) using DRM technology
    in conjunction with Orbid Corp., a DRM technology provider. The
    software was designed to assist content providers to authenticate and
    track software moving from PC to PC.

    Although DRM technology has moved steadily forward, consumers have had
    some choice whether to implement it. Selected software providers in
    various markets, such as Intuit and Macromedia, have chosen to
    implement DRM, allowing consumers to choose DRM-less alternatives.

    Phoenix's efforts, however, represent a more fundamental sea change.
    Phoenix is a manufacturer of BIOS software, the underlying code which
    ties together a PC's operating system and the system hardware. Since a
    personal computer must have BIOS installed to boot, a user could be
    forced to use the DRM technology whether he or she chooses to or not.

    The final version of the cME is due to launch in the fourth quarter,
    Timothy D. Eades, senior vice-president of corporate marketing for
    Phoenix, said in an interview.

    Phoenix's customers include four out of the top five PC OEMs. Dell
    Computer uses a heavily-modified Phoenix BIOS from 1988 on its
    notebooks and desktops, a Dell spokesman confirmed, and Phoenix BIOSes
    have appeared in Pavilion desktops and notebooks from Hewlett-Packard.

    The Phoenix-Orbid deal was designed to allow content providers the
    ability to "track and trace" content which might be shared from one
    user to the next, Eades said.

    "DRM seems to be becoming a bigger and bigger issue, particularly
    in...entertainment," Eades said. "Track and trace downloads and the
    authentication of those downloads is a big issue, but a number of
    companies do that. Track and trace of a particular solution, however,
    is done by very few companies."

    The Orbid DRM software will be built into the cME, which provides an
    enhanced BIOS that allows greater interaction with the operating
    system. While the cME isn't directly a part of Microsoft's
    Next-Generation Secure Computing Base (NGSCB), known previously as
    Palladium, Eades said the technology is "complementary".

    Orbid's 4DRM software creates a secure area to store public keys,
    which can be used to tie any file to that specific PC. The 4DRM system
    creates a unique identifier for both the content as well as the
    system, allowing the content providers to manage the content on a
    user's PC. Orbid previously developed "watermarking" solutions to
    identify content and prevent it from being distributed or copied,
    which it calls "gray trading".

    Phoenix and Orbid have created a working version of the software that
    Phoenix is now demonstrating for its OEM customers, Eades said. The
    DRM software will be shipped as a default option inside the cME
    package. "It's up to the OEM whether or not to insert it on the
    machine," he said. "We are offering it as a default option and it's up
    to them to remove it."

    An OEM will also have to decide whether or not to allow an end user to
    turn the DRM feature off, Eades said.

    Whether or not OEMs will adopt the new technology remains to be seen.
    Microsoft's NGSCB technology is currently tied to Longhorn,
    Microsoft's OS revision due in about two year's time.

    At Dell, the company purchased a BIOS solution from Phoenix in 1988,
    and since then has assigned Dell engineers to update it with support
    for the latest hardware, a spokesman said. "We make it pretty clear
    that Dell writes the BIOS for a particular system," he said.

    Intel ships BIOSes designed by Phoenix rival AMI with its desktop
    motherboards, an Intel spokesman said. Intel will discuss its own
    security solution, LaGrande, at its Intel Developer Forum in two
    weeks' time.

    The Phoenix software could also turn up in consumer electronics
    devices. Phoenix has relationships with several consumer electronics
    manufacturers, including Pioneer and Matsushita, which have announced
    that they will use embedded versions of the Phoenix software in their
    next-generation televisions. Other CE customers include Sony and
    Toshiba, Eades said.

    "Initial customer feedback from the entertainment industry in general
    has been very favorable," Eades added.


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