Arachnophobia (was Re: [linux-elitists] point of order, Ogg Vorbis rules...and an experiment)
Karsten M. Self
Fri Jan 18 11:06:46 PST 2002
on Wed, Jan 16, 2002 at 07:45:03PM -0800, Don Marti (email@example.com) wrote:
> Dan Gillmor on the "Google effect"
> inspires the question:
> Can you make an unofficial page _about_ a company come up higher
> in Google than the company's home page?
> Maybe if the company is a bunch of anti-net buttheads who don't even
> understand HTTP redirects, and the unofficial page has a decent amount
> of Google juice, you have a chance.
Certainly. Dmitri was ranking high in Adobe-related searches (without
any DMCA involvement) in September and October.
Related note. My new gig (and some personal backgrounding) is inspiring
a bit piece on "arachnophobia" -- sites that are downright search-engine
unfriendly. Topping my list is http://www.trilogyit.com/ (no content in
Google, three links to the site).
The premise: Google is, for all intents, a blind user. A billionaire
blind user with tens of millions of friends, all of whom hang on his
every word. I suspect Google will have a stronger impact than the ADA
in building accessible websites.
- Obviously CGI-driven sites ('bots avoid these as they tend to be
- Session-ID'd URLs. There's no there there....
- Audio content (not searchable)
- Text-as-graphics. Google handles a number of formats, but it
doesn't OCR. Scanned PDF and PS docs suffer a similar fate
(ordinary PDFs are searchable).
- Changeable sites. The longer you stay in one place, the better your
Google score. Don't move content.
In a world where Google likely has a valuation several orders of
magnitude higher than any chrome such as flash, graphics, audio,
interactivity, or "personalization", I see a heady revision.
This also makes Google a single-point contact for driving web
standardization issues. If Google were to give preference to conformant
HTML (hey, it simplifies *their* problem), sites would follow. The
browser is no longer driving the market.
Karsten M. Self <firstname.lastname@example.org> http://kmself.home.netcom.com/
What part of "Gestalt" don't you understand? Home of the brave
http://gestalt-system.sourceforge.net/ Land of the free
We freed Dmitry! Boycott Adobe! Repeal the DMCA! http://www.freesklyarov.org
Geek for Hire http://kmself.home.netcom.com/resume.html
-------------- next part --------------
A non-text attachment was scrubbed...
Name: not available
Size: 232 bytes
Desc: not available
Url : http://allium.zgp.org/pipermail/linux-elitists/attachments/20020118/9b714078/attachment.pgp
More information about the linux-elitists