[linux-elitists] What's some marketing buzzwords for what we do?

Larry M. Augustin lma@lmaugustin.com
Tue Dec 31 11:16:09 PST 2002

Good points.  And by the same measure a lot of emphasis on access to source
code and resulting benefits of that probably doesn't go very far either.


Larry M. Augustin, lma@azurecap.com
Tel: +1.415.276.5577, Fax: +1.650.966.1753

> -----Original Message-----
> From: linux-elitists-admin@zgp.org [mailto:linux-elitists-admin@zgp.org]
> On Behalf Of Shawn McMahon
> Sent: Tuesday, December 31, 2002 7:10 AM
> To: linux-elitists@zgp.org
> Subject: Re: [linux-elitists] What's some marketing buzzwords for what we
> do?
> On Tue, Dec 31, 2002 at 06:59:23AM -0800, Larry M. Augustin said:
> >
> > Most people who own a car just care that it gets them point A to B
> reliably.
> > They don't care how much horsepower it has.  Most don't know anything
> about
> > how it works.  They'll probably buy something similar to what their
> friends
> > buy, simply because choice of car is not that important to them, and
> they'd
> > rather fit and go with the crowd if it's not important.  They don't want
> to
> > know how the car works.  They want to spend their time thinking about
> things
> > that they care about, and cars are not one of them.
> And look at how cars are marketed to them:
> 1) Scenes of the car doing car things.
> 2) Price and financing.
> 3) Warranty.
> Some car commercials will mentions under-the-hood specs, but they're not
> given any higher priority than the above and frequently less.  Those
> commercials that do give high priority to the specs are for cars that
> sell to niche markets.  The Ford Escort isn't marketed on its
> horsepower or torque; it's marketed on its price, warranty, and the
> colors in which its paint is available.
> Want Linux on the desktop?  The people who care about licensing terms
> already HAVE Linux on their desktop.  Grandma needs to see Linux logging
> onto AOL, downloading pictures from a digital camera and sending them to
> the grandkids and vice versa, and hear that it costs $0 and that her
> local computer shop can fix it just like they do her Windows box.  She
> also needs to be able to walk into Wal-Mart and buy the PC with Linux
> already on it.
> Some of these things are there, some aren't; but none of them are
> marketed very well.
> --
> Shawn McMahon            | Emacs: It's a nice OS, but to compete with
> AIM work: spmcmahonfedex | Linux or Windows it needs a better text
> AIM home: smcmahoneiv    | editor. - Alexander Duscheleit

More information about the linux-elitists mailing list